A brief history.

Before 1996, Xavi lived in a house on the outskirts of Barcelona with a pack of Samoyeds that kept growing. Those were years of quiet learning, of observing, of understanding dogs beyond mere habit. Among them appeared a different kind of female, Lolita . She had something that defies explanation, a serene and magnetic presence. She changed the course of many things.

Together they traveled paths and competition tracks. They weren't competing to stand out, but to keep walking together. One of those competitions took them to the United Kingdom, and there Xavi discovered something unique: natural snacks. Simple and honest. For her and the rest of the pack, they were an instant discovery. They devoured them with a different intensity, with an enjoyment Xavi had never seen before.

He went back for more. At first, for himself. Then to share with other breeders and caregivers in the area. Months passed, and something began to become clear. These snacks were different. They weren't just more appealing; they were better for their digestion. There was something genuine about them. And then came the decision that changed everything: to make them himself. First at home, with his own hands, and later in his first workshop. Hobbitalf was born. Without a grand plan, but with a very clear conviction: to create something unique for them. Something that hundreds of dogs would begin to enjoy and that, over time, would prove to be, quite simply, the best.

Thirty years later, history repeats itself. Xavi, this time with his son Albert, discovers air-dried food. A complete feeding method, based on air drying, that naturally connects with decades of prior experience. Research, learn, question everything, and start again. Once more, the same drive: to create something new to improve the lives of many dogs and cats and the people who care for them like family.

The philosophy hasn't changed since day one. Make it ourselves. Make only the best. Make it the way you would at home. By hand, with love, with patience, thinking of them every step of the way.

Thank you for these 30 years of trust.
We will continue to share many more, doing what we know how to do in the only way we understand.
With truth, with respect, and with our hearts in every detail.

Hobbitalf

We open a small window to some memories.

The first logo.
Since 1996.

Along with the first natural snacks, the first Hobbitalf logo was born. Xavi, together with some breeder friends, came up with the logo and the name "Hobbit.alf".

SIZOO 97'

In 1997 we participated in SIZOO for the first time. It was our first trade fair and also the first time we took Hobbitalf out of the house to present it to other professionals.

January 5, 1996.
Cardedeu.

November 3, 2006.
Llinars del Vallés.

2016.

Why a complete diet now?

A natural step on our path.

After years of working with real ingredients and listening to those who trust Hobbitalf, taking the step towards a whole food was a logical consequence, which despite the big change it implies, we learned and now it is time to build a relationship that lasts over time, for a lifetime together with them.

How do we understand food today?

Complete nutrition.

Eating well starts with meeting all your nutritional needs, every day.

Real ingredients.

We believe in fresh raw materials and processes that preserve what nature already does well.

Less quantity, more quality.

A nutrient-dense diet, easy to dose and designed for everyday use.

Long-term well-being.

We're not looking for trends or shortcuts, but a coherent way to feed ourselves today while thinking about tomorrow.

Our long-term commitment.

Taking good care starts here.

In 2024, the Hobbitalf family opened a new factory in Alcorisa, Teruel, under the name Alkura Petfood. This fulfills our commitment to offering the best to the greatest number of dogs and cats. It's a unique factory, conceived and designed by us to uphold the philosophy we've maintained since day one.

The same passion for continuing to offer the best.

They are our satisfaction.

There's something unique about savoring a Hobbitalf natural snack. It's a moment that only comes with the finest natural snacks, a moment that touches our hearts.


Thank you for joining us on this adventure. We will continue working to make each day better, to build a family that recognizes the value of good nutrition, with the unwavering commitment to always offer the best.

- Hobbitalf's family.